AVEENO® has been part of my family’s skin care for many years. We usually keep at least one bottle of the Moisturising Cream to help calm eczema flare-ups. AVEENO® has grown over the years, like my own. They now have a host of products for everyone in the family. I quite like their AVEENO® FACE CALM + RESTORE® OAT GEL MOISTURISER. This summer, AVEENO® aims to educate patrons. They will be hosting a Skin & Strength Studio. The studio will be an interactive wellness sanctuary, created to provide expert-led answers to skin, scalp, and hair care. Through educational and engaging experiences, the studio will bring to life the powerful science behind the AVEENO® Adult and AVEENO® Haircare portfolios and guide guests on their unique wellness journey. AVEENO®’s Skin & Strength Studio is the perfect opportunity for fans and newbies to discover how to enhance their wellness journey.
Skin & Strength Studio
Visitors can expect that inside the studio, there will be a curated programme of interactive workshops and expert-led sessions on offer, including:
- The Locker Room: A relaxed space for conversation where guests can listen to exclusive content, including from GB Olympian Alice Dearing, whilst discovering educational content on post-workout bodycare and recovery using the AVEENO® skincare range.
- The Skin & Strength Gym: In this bookable workshop, guests can join a trained skin coach to learn facial techniques using products like the new AVEENO® CALM+RESTORE® Oat Rich Cream, with tools such as gua shas to support the skin barrier.
The Calm & Restore Bar: Invites guests to discover the skin benefits of oat beta-glucan. After testing their skin hydration levels, they can enjoy a selection of delicious oat-based smoothies inspired by AVEENO®’s hero ingredient. - Lymphatic Drainage Classes: Led by a trained movement coach, these bookable classes will guide guests through gentle massage techniques to support circulation and detoxification, using the latest evolution of the brand’s iconic Body Oil Spray: the new AVEENO® Coconut & Vanilla Scented Body Oil Spray.
- 1-2-1 Skin Consultations: For truly personalised advice, guests can pre-book a consultation with a trained skin expert. These will help determine the perfect AVEENO® skincare routine, with products recommended from across the brand’s hero ranges.
- 1-2-1 Scalp Consultations: In a salon-style, pre-booked setting, a trichologist will analyse the scalp, providing tailored recommendations from across the AVEENO® Haircare portfolio, including the popular Apple Cider Vinegar range and the new Strength & Length collection.
There will be a host of other interactive elements and photo opportunities. Guest will also be able to explore restorative experiences throughout the studio.
More About AVEENO®’s Event
The AVEENO® Skin & Strength Studio is a physical manifestation of the brand’s commitment to harnessing nature and science to deliver tangible results. This unique and restorative event invites guests to step away from the everyday, providing expert-led tools and knowledge to build foundational strength for skin and hair. Guests will leave feeling calm, confident, and empowered to continue their wellness journey at home.
Event details:
Dates: Saturday 11th – Sunday 12th July 2026
Location: Soho Works, Dean Street, London, W1D 3SG
Attendance: Ticket only
BOOK TICKETS early to avoid disappointment.
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Are you familiar with AVEENO® products? Do you have a favourite? Comment below and tell us what you like about their products, and if you will attend the Skin & Strength immersive event.
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